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10 Proven Tips for Boosting Ad
Response
by Marty Foley
Your ad copy can mean the difference between profitable
and unprofitable results from your marketing efforts. There are many ways
to boost ad response. Here are ten tips to help you achieve that
goal...
-- Ad Copy Tip #1:
Your headline is very crucial. Yes, headlines can even
affect response to your web pages. Many copywriters spend more time on
headlines than they do on all other elements of an ad combined.
The purpose of a headline is to catch your targeted
prospect's eye and motivate them to continue reading the rest of the ad
(or other type of marketing communication). If the headline doesn't do its
job, the ad will most likely fail.
-- Ad Copy Tip #2:
Instead of trying to appeal to anyone and everyone with
your headlines, they should be targeted toward the prime interests of your
best prospects. There is little point in drawing the attention of those
who have no interest in your offer.
-- Ad Copy Tip #3:
Since people tend to delay action, ad response can be
improved by making special limited-time offers that encourage them to act
NOW. (For the sake of honesty and credibility, use a real deadline.)
-- Ad Copy Tip #4:
Your ads should include a clear "call to action," which
encourages your prospects to take ACTION toward buying your product or
service. Yes, make it unmistakably clear exactly what the next step
prospects should take in order to benefit from your product/service: place
an order, request more information, or whatever the next step in the sales
process may be.
-- Ad Copy Tip #5:
For maximum response you should constantly test and
refine your ads in order to determine which approaches work best. Once you
have a proven "control" ad, you should continue testing in order to
increase response even further.
To test various elements of your web marketing efforts,
check out my new tool that now lets you do scientifically accurate split run testing on the world
wide web: http://ProfitInfo.com/catalog/v4.htm
-- Ad Copy Tip #6:
Build and use a "swipe file." This shady-sounding term
refers to a file or collection of winning ad copy that others have used
successfully. No, I'm not advocating that you plagiarize the work of other
copywriters. What I'm suggesting is that you creatively adapt the winning
elements of other proven ads to your own situation. Sure beats trying to
reinvent the wheel from scratch.
Better yet, Yanik Silver has developed a collection of
winning, ready-made sales letters you can use as your own swipe file.
Check it out at: http://profitinfo.com/success/isl.htm
-- Ad Copy Tip #7:
Real testimonials in ad copy can be effective at
helping prospects overcome sales resistance. Testimonials are more
believable when the full name, city, state, and - if possible - contact
information, are used in ad copy. (Ask permission before publishing
someone's testimonial.)
-- Ad Copy Tip #8:
Ads that look like ads draw less readership than those
that look like editorial material. Think of ways you can take advantage of
this in your marketing campaigns, in order to increase response. For
example, can you make them more informative, while doing an effective
selling job?
-- Ad Copy Tip #9:
When writing ad copy, keep it simple. Break up long
paragraphs and sentences into smaller ones and include only one main
thought per sentence. Streamline by cutting out unneeded words.
-- Ad Copy Tip #10:
Use enough ad copy in your sales letters to fully
describe your product or service. Some have the impression that people
won't read long sales letters. Real prospects *will* read long sales
letters, as long as they find interest in them. But they will not read
long BORING sales letters.
Article
by Marty Foley of Victory Ventures. Now let his info-packed, 288 page
handbook, "Internet Marketing Goldmine," advance your cybermarketing
skills to the next level - guaranteed! Visit: http://www.roibot.com/w.cgi?IM6502_IMG
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