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Profit From the Secret of the Copycat Principle
By Marty Foley
Multi-millionaire John D. Rockefeller is reported to have
said: "When you hear of a good thing - something already working for the
other fellow - don't delay but get in while you can." Therein lies a key to
saving time and money in your business, as well as improving your chances of
success: the "secret" of the Copycat Principle. The established leaders in
your particular field have already blazed a trail for you. They've spent
considerable time, money and effort researching what works and what doesn't.
What the trail blazers have learned only through much trial and error
experimentation and expense is largely available for you to learn - easily,
and at little or no expense to you. There is no need to reinvent the wheel.
(Even giant corporations borrow ideas from one another. You can do the
same.) Closely examine the leaders in your field to determine the things
they are doing right (so you can adapt them to your own situation) and the
things they are doing wrong (so you can avoid them). Study their operating
methods. Get on their mailing lists. Scrutinize their catalogs, brochures,
ads, (especially their repeat ads), and other marketing materials. Try to
adapt the winning elements of these to your own business, without copying
anything illegal or that can otherwise cause problems for you. Ideas can be
gleaned from others to help you in many areas, including: new products (and
services) to develop or acquire, how to price them, how and where to market
them, etc. This is not to say you should copy others too closely. Isn't
variety the spice of life? Be a creative imitator. Aim to refine and improve
on the ideas you glean. Use your own imagination and ingenuity, adding your
own unique twist. Who knows, you may even come up with something better!
Especially when first starting out in business, lean heavily on the Copycat
Principle. Venture into uncharted waters with extra caution. Once you're
well established, you'll have more experience to draw from, making ventures
into uncharted waters less hazardous. You have limited time and money to
risk in your business. You can reduce that risk, thus increasing your
likelihood of success, if you use the Copycat Principle. Resource Box TRYING
TO REINVENT THE INTERNET MARKETING WHEEL? Creatively imitate the strategies
of other successful Netpreneurs! Discover how to increase your web site's
profitability, effectively use spam-free email marketing, get tons of free
publicity... and many other profitable online marketing strategies. Details
at:
http://ProfitInfo.com/img.htm © 1998 - Marty Foley, Victory Ventures
Note: You have full permission to use this article in your newsletter or
post it to your website as long as you leave the links and give the author
full credit.
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