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THE
INTERNET
Where Future Billions Will Be Made. Plug
Yourself In!
By Dr. Kevin
Nunley
There is now no doubt. The
Internet really IS the biggest gold rush of our lifetime. It is
unlikely you or I will get another chance as big as this one to
earn huge profits anytime in the next 100 years. The World Wide
Web is booming! Internet sales are growing by leaps and bounds,
and even a dipping world economy can't make online entrepreneurs
slow down or look back.
Ninety-two million
people in the US and Canada surf the Net. That's a whopping 16%
jump in just nine months. People aren't just looking, they are
also BUYING online. The number of online consumers has increased
40% in recent years to 28 million. Perhaps even more
important, the number of women buying online went up 80% in the
past nine months reaching the 10 million mark.
It is time to get on
board! This article tells you how to get online, get an Internet
presence that SELLS, and get your piece of the new Internet pie.
It is time for you to stake a place on the Net for yourself,
your children, and the generations that follow. Someday people
will look back and judge us as one of two groups: those who
didn't recognize the digital revolution and missed the greatest
chance of our age, and those who smartly made a place for
themselves in a new business model that will dominate the
future.
RUN A PERFECT HOME
BUSINESS
You don't have to have
a website to run a successful home business on the Internet.
E-mail is the Net's most powerful and popular feature.
You don't need an
office in a prestigious address. Some of the Net's biggest
earners work from a corner in their bedroom, still in their
pajamas. Best of all, you don't need a wad of cash to get your
home business ideas rolling. Hard work, dedication, vision, and
a dream you are willing to see to the end are far more valuable
than lavish start-up funds.
There are an endless
number of ways to make money on the Internet. You can offer a
service delivered conveniently by e-mail. You can take orders
for products that are shipped to customers in the US and around
the world. It's possible to start your own e-mail newsletter
and get paid for running other people's ads. Building a hot
website and earning money by letting companies display their
banners on your pages are also options. You can also earn a good
extra income simply by referring customers to other companies
with a link on your website or in your email messages.
NICHE YOUR MARKET
AND PICK YOUR PRODUCTS AND SERVICES
The Internet is a big
place. Millions of people are shouting about billions of
products. Online advertising is low-cost, but it is also a
little bit like yelling your message in a crowded football
stadium. Try to advertise to everyone, and you will wind up
getting the attention of no one. It's important to niche your
marketing.
Begin by deciding
exactly who will be your best prospects and customers. If you
don't already have something to sell, start by looking for a big
group that is online and needs help.
After trying lots of
things online, I found a huge number of people needed help
writing copy. Many people don't like to write. They find they
can't get started without web copy, sales letters, and ads.
Lots of folks are more than happy to pay to have their copy
written for them. They have a problem, and are looking for
someone to sell a solution.
Your best customers
will be people who have pressing needs or problems you can
solve. They hurt. You heal.
Look for places your
target audience goes to find products and services. What kinds
of websites do they visit? What e-mail newsletters do they
subscribe to? What magazines do they read? These are the media
outlets you will use to market to your best prospects and
customers.
The more you know about
your target audience, the better you will be able to reach it,
and the bigger your sales will be. You can get information on
customers by talking to them and by offering a questionnaire on
your website or by e-mail. Give a free gift or special discount
to those who complete your questionnaire. Good, precise
targeting quadruples the effectiveness of your advertising and
gets your cash register ringing.
Make your e-mail or
website copy talk directly to your best customers.
Use easy words and
short sentences. Customers love to hear the benefits they will
get after they buy from you. Talk about how the customers will
save more, earn more, save time, or feel better. Provide
examples or statistics that prove your claims. Include
testimonials from satisfied customers.
Kevin Nunley provides
marketing advice and copy writing for businesses and
organizations. Read all his money-saving marketing tips at http://DrNunley.com/ . Reach
him at
kevin@drnunley.com
or (801) 253-4536. |