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A 1-2-3 Guide to Joint Venture Marketing
Success
by Dr. Bill Nieporte
Fact: Two Horses Can
Pull About 9,000 Pounds Question: How many pounds can FOUR horses
pull?
If you are like me, your initial response was to say that four
horses can pull 18,000 pounds. Sounds reasonable--but its wrong!
Four
horses can actually pull over 30,000 pounds. What the difference? It's
something called synergy. Synergy is the energy or force created by the
working together of various parts or processes.
Synergy. That's the
power behind what is commonly called Joint Venture Marketing. In a "Joint
Venture" or "Endorsed Offer, "two parties leverage their assets (client
lists, finances, technological expertise etc.) for the mutual benefit of
both.
Joint Ventures are commonplace on the Internet. If you have ever
exchanged links with another web site or perhaps traded ads with an ezine
publisher, then you have engaged in a rudimentary Joint Venture.
Unfortunately many marketers stop at this point--failing to enjoy the profit
potential of this incredible marketing strategy.
You want to be
different, right? Well, I am going to give a simple 1-2-3 formula that will
allow you to profit using Joint Venture Marketing.
STEP ONE: You Need
a GREAT Product!
This is the key to real success in any business, isn't
it? Unfortunately so much of what passes as "useful products" on the
Internet is just plain garbage. Too many people promises the moon but
delivers nothing but cheese.
Listen, if you give your clients something
of value up front then they will become happy customers for life. They
will come back and buy over and over again.
Got your product? Great!
Now let's move on to...
STEP TWO: You Need a Joint Venture
Partner(s)
Here's one of the best methods around for finding
Joint Venture partners. Visit http://www.alexa.com and download "Alexa."
This will soon become your secret weapon for finding the information you need
to make a significant Internet income. Play around with Alexa and you will
soon learn how to use its many important features for developing a
powerful and PERSONALIZED Joint Venture proposal letters.
Assuming you've
got "Alexa" loaded and running, use your favorite search engine and check for
key words like:
* Internet Marketing * Marketing * Business
Success * Advertising * Online Sales * Making Money * MLM *
Entrepreneur * Email Marketing * And any other key words that will find
you business owners, e-zine publishers, etc.
If you've done your
searches you are ready for the next step. It's now time for...
STEP
THREE: Offer a Proposition That Will Make Joint Ventures Happen Like
Mad!
You've visited your prospective partners site. You've
used "Alexa" to do some strategic research. Now take what you've learned
and create a personalize Joint Venture proposal. Make sure that you make
specific references to their site's content to get their attention and assure
them they AREN'T getting Spammed!
Here's a letter I use to introduce
people to the *Masters of Marketing Inner
Circle* (http://allaboutsuccess.com/innercircle/index.html)
Dear______NAME_______:
((If
ALEXA doesn't find their name put in Sir:/ Maam))
I represent the fastest
growing Internet Site for Business Development on the net and since you seem
to be doing well (at least I get that impression from your
site)
((*remove the asterisks and write one or two lines about their
site, something like: "with your promotion of "Save-A- Patriot
Fellowship",))
and since you're obviously stable in business and we
know you've been on line since _________ with a significant success in
what you're doing, we want to share an idea with you we believe will make you
a nice second stream of revenue while rendering a very noble service to your
customers.
Since we feel we represent a product that is a
perfect non-competitive but needed service you can offer them we believe
you'll do rather well so we're prepared to absorb all risk and monetary
costs.
If you'll call me between ___ & ___ one day this week,
I'll explain everything in full. It will only take about 10 minutes of
your time but it can mean thousands of dollars to your bottom line.
I
think you'll be excited as I was when I found you on the net. My number is
888-XXX-XXXX and just tell whoever answers I'm expecting your
call.
Sincerely Yours,
Your Name
PS If you prefer I call
you, just reply to this message with your telephone number and the best time
when I can reach you. Make sure you send it with your name in the
Subject line so I can pick it out of the many Emails I get and get right
back to you.
Is it really that simple! All you have to do is commit
to work a couple days a week surfing, finding prospects, and sending out
letters. Then set aside a couple of hours each day to make your calls and
arrange the deals. It's that simple... and yes, it works.
SO - That's
the next and final step!
GET STARTED IMMEDIATELY!
(* Portions of
this edition is reprinted with the permission of Mike Enlow, Joint Venture
Marketing Consultant and remains protected under the original owner's
copyrights of 1997, 1998, 1999 Enlow Enterprises,
Inc.)
About the Author:
Dr. Bill
Nieporte is editor of "The Success In Life Newsletter." You may subscribe by
visiting http://allaboutsuccess.com
MAKE
THE WORLD'S TOP 50 MARKETING MILLIONAIRES YOUR SLAVE! When you
join the *Masters of Marketing Inner Circle* you will get access to ALL their
secrets to build your fortune. Get the details now at http://allaboutsuccess.com/innercircle/index.html
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