Top 10 Tips for Marketing a Small Business
by Kate Schultz

1. Create a brochure for your business. Include testimonials from customers and focus on your unique and special expertise.

2. Publish a newsletter. Many people will toss out the fliers or advertisements but will take a moment to read an interesting newsletter.

3. Develop a Web site and get an e-mail address. The latest research indicates that billions of dollars will be spent on-line this year.

4. Attend trade shows or exhibits related to your industry, product or business. Bring along your brochures, sales fliers and newsletters.

5. Join and participate in community business groups such as your local chamber of commerce.

6. Write articles for magazines and newspapers. Each time your articles are published, you gain credibility and visibility.

7. Set up a "take-one" box in your place of business. Put your fliers, brochures, newsletters in an open box with a sign that says "Take One".

8. Develop a "small town" marketing approach. Send out congratulatory notes for weddings, graduations, and birthdays.

9. Ask your customers for referrals. Put your customers to work advertising for you!

10. Send out press releases when you introduce new products or services.

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