by Larry Dotson
So how do you eliminate your competition without
bloodshed?
You must create a "niche" for your business.
A niche is something that makes your business different
than your competitors. To compete with other businesses
nowadays (especially online) you need something that
nobody else can copy. One Of A Kind!
First you must know who your competitors are. Is your
business the only one of it's type? I doubt it. If so, it won't
be for long. Do you know your exact target audience? If
not, you will have to find out this information before creating
any kind of niche. Below are two ways to come up with a
competition eliminating niche.
1. Just Ask?
The first way to come up with a niche is to think like your
target audience or customers. Know their exact needs,
wants, goals, problems and interests. There's two ways to
do this: The first way is to put yourself in their shoes, think
like them. The second way is to give them polls and surveys
to find out what they're thinking. Pick a niche that none of
your competitors are using. If you can't find one that your
competitors aren't using pick one to improve.
2. Just Think!
The second way to come up with a niche is to use your brain
power. Ask yourself questions like: How can I set myself
apart from my competition? What could I offer that they
can't? Imagine or daydream that your business is on top of
all your competitors. What "niche" put your business at the
top in your head? Now, if you keep asking your brain these
questions your mind will eventually start shooting out more
ideas than you can handle. One of those ideas may be the
niche you're searching for.
Now that you have your niche that's just half the battle. You
must test it. Does your niche appeal to your target audience?
Will it attract people away from your competition? If it does,
you're done, until your competition comes up with a better
"niche". If your niche doesn't, than repeat the process above
and test a new niche until it works. If you want to eliminate
your competition and be successful you will use this process
several times in your business life.