When it pays to FORGET an item

 Author: Harvey Segal

Have you ever sent out your carefully worded sales letter in a mailing
campaign only to realize that . . . you had forgotten to include an
important point or a useful feature of your product.

Conversely when you reply to customers or follow up on their initial
enquiries do you wish that you had some additional news to convey ?

Then why not combine the two ?

In your sales letter you can DELIBERATELY omit some information.

For example

* special discount offer

* your own personal experience with the product

* comparison with other products

* references from satisfied customers

And then be sure to mention these as an extra MOTIVATING incentive
in your next communication !

Don't miss Harvey's FREE book  The SuperTips Book of Internet Marketing  And there's more great articles, ideas and tips at  the SuperTips website http://www.supertips.com