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Who Are These People?
by JL Scott, Ph.D.
I was recently asked to take a look at two different marketing
programs. One was Network Marketing and the other was an affiliate type
program. One of the programs was offering a very hefty commission. BOTH of
these programs are owned by people well known in their fields. Sounds like
the "pros," eh?
We could only hope.
I went to both websites to read the marketing material. Plenty of that
there. What I didn't find was any contact information - other than the
names of the heads of these programs and some generic email addresses. Now
- why is this a problem? If these people are so well known, why do I
believe it's an issue?
Think about a minute. Are you going to join a program - work your tail
off to sell someone else's product - earn your commissions - then, not
even know where your money is? Who is holding your fees? Where are they
holding your fees?
If something runs amuck, how are you going to contact someone about the
money that's owed to you? What if it's a lot of money? Are you going to
call them? No phone number on the site! Have your attorney send them a
letter? No physical address on the site! Not even in their member
agreements! How legal is that?!
One of the programs I mentioned above paid $225 commissions. If you
sold one of these products a week, you would be owed almost a thousand
dollars in a month. I repeat - where is your money? It simply isn't good
business to allow someone to hold that much money when you don't even have
contact information. This would never happen off-line! Why would you put
up with it online?
When you sign up for any online marketing program - remember this! Not
only do you have a contract with that company. They have a contract with
you! You have a right - in fact, an obligation to yourself - to know
exactly who they are - exactly where they are - and exactly how to contact
them by regular mail - and by telephone.
They certainly get that information from you! And, if you live in the
USA, you even have to provide your social security number. If they're a
legitimate company (in the USA), they will also have a Tax ID number. Try
asking them for theirs - and see what happens!
No one is such a professional that all they need to provide to their
business associates is their name! NO ONE!
Not even Oprah.
dr. jl scott is the publisher of MONDAY MEMO! - the ezine dedicated to
Professionalism on the Web. For FREE subscription: mailto:subscribe@MondayMemo.org.
Check out jl's new e-book, "Kickin Butt & Takin' Names!" at
http://Globemark.net/Kickin/KS1022 |