|
'Why Aren't You Writing Ezine Articles?'
Copyright © 2000 by Michael Southon
I'm amazed!
Everywhere I go on the Web, people are desperately searching for
ways to get more traffic to their websites. Some will even pay
hundreds of dollars for an Express Listing in Yahoo.
And yet one of the most powerful ways of driving traffic to your
website is completely free and anyone can do it.
A few savvy webmasters have been using this technique for years to
drive high-volume traffic to their websites. And they've made a
fortune!
I'm talking about Ezine Articles.
There's a huge demand for Ezine Articles right now but only a
handful of people are using this technique. That's why you keep
seeing the same articles being published in dozens of different
Ezines.
Why are Ezine Articles such a powerful promotion technique?
When you get your Article published in an Ezine, you're basically
getting an enormous Ezine Ad for free. But your Article is much more
powerful than an Ezine Ad.
Why?
A normal Ad is there simply because someone paid to have it placed
there. But your Article is there because the Publisher thinks you
have valuable information that will benefit his or her readers. In
other words, you are an expert.
Who would you be more likely to buy from? Someone who paid to have
an Ad inserted, or someone who is an expert and has just written an
Article full of valuable information?
I first discovered the power of Ezine Articles in May of this year
when I wrote an Article titled '10 Tips For Successful Ezine
Advertising'. Two weeks later it was published in 'WebProNews' (WebProNews,
May 15, 2000), which has a circulation of 500,000. I could hardly
believe it - my Article being read by half a million people!
Less than 2 weeks later another of my articles ('How To Get The Most
Out of Your Ezines') was published in the same Newsletter (WebProNews,
May 26, 2000).
By the end of that month, traffic to my website had more than
tripled. Suddenly, I was earning a very respectable income from my
affiliate programs.
To fully understand the power of Ezine Articles, let's put a
monetary value on them. At a rough guess, Iwould say that a
well-written Ezine Article has at least twice the pulling-power of a
Top Sponsor Ad.
A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two
articles of mine, I got $16,000 worth of free Ezine Advertising!
Let's compare Ezine Articles with two other, highly-rated promotion
techniques: Search Engine Listings and Ezine Publishing.
A Search Engine listing is essentially a 'passive' approach to
marketing. You still have to wait for people to search on your
keywords. Ezine Articles are much more 'pro-active'; your articles
land right in the middle of dozens or hundreds of different Ezines.
With Ezine Articles you're not waiting for people to find you -
you're going out there and finding them.
Let's say you publish an Ezine that has 2 or 3thousand readers. Each
week, your website URL and your name are going to 2,000 to 3,000
people. Even if your subscriber-base is growing by 5% per month,
basically you're reaching the same audience each issue. Butimagine
you write an Article that gets published in 30 Ezines that each have
a readership of 2000 people. You've now reached 60,000 people!
The possibilities with Ezine Articles are enormous.
Many people feel unable to write. You may be one of them. But the
fact is, anyone can write an Ezine Article. You must have seen those
'Tips' Articles that look like a shopping list of things to do?
They're very popular amongst Ezine Publishers. Every week I see
half-a-dozen of them. So the fact is, if you can write a shopping
list, you can write an Ezine Article!
At this point you may be saying to yourself: "But I'm not an expert
- who would be interested in my Articles?".
The answer is: "Lots of people!".
If you've been running an online business for 6 months, or even just
for 3 or 4 months, you now know many things that you didn't when you
first started. Imagine if you could have had the knowledge you now
have when you first began!
So for someone who has just ventured onto the Web, your experience
and knowledge could be extremely useful. And remember - the Internet
is growing so fast, there are masses of people who know much less
than you do.
More than 5 million Americans joined the online world in the first
three months of 2000, which averages to roughly 55,000 new users
each day, 2,289 new users each hour, or 38 new users each minute!
So if you learn this technique, there's a huge market waiting for
you.
(c) 2000, by Michael Southon
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ABOUT THE AUTHOR: Michael Southon shows
webmasters how to use Ezine Marketing to build
a Successful Online Business.
Start using this simple technique today -
watch your traffic and sales go wild!:
http://www.ezine-writer.com
|