"First Comes Trust"
By Tom Shapley

How can you compete in your market?  The answer is by developing trust from your potential clients.  It is a natural fact that people like to do business with people they trust.  So how do you develop this trust through a computer terminal possibly thousands of mile away?  By providing the best service available and being completely straight with people.

In the internet marketing arena there are many "wolves" trying to make quick cash any way they can.  While these people may turn a quick buck here and there, it usually does not take long before people recognize who they really are. To sustain a financial independence, you must continuously shine.  You have to provide the best service available in your field.  You must answer your customer's questions promptly, anticipate their future needs and become someone your customers can depend on.

It is a well known fact that it is much more difficult and expensive to find a new customer than to market to an existing customer.   This is provided that you have been honest and trustworthy on your first sale.   Provide great service and people will not only buy from you again, but they will recommend you to others.

If you are struggling with just getting started, provide great service for free and you will become known as trustworthy source.   Once you have established yourself as a knowledgeable expert who provides outstanding service in your field, you will be fighting to keep up with your customers.

The internet is littered with stories of people making quick money.  But where are these people now?  Most likely they are broke trying to figure out how to fool people again.  The people who have developed huge businesses by being the best are the ones with secure financial independence.  They have done this by getting rich slowly.  They have established trust with their customers and a dominance in their field.  When they speak, people listen.  If you are going to compete with them, you must give your best.  Provide the best possible service in your field, give the best information to your customers and potential customers, and answer your customer's questions quickly and accurately.

Trust is not something people give out easily, especially over the internet.  In order to get it, you must earn it.  Once you have, you will be greatly rewarded.  Unfortunately this is not always the easiest thing to do.  It is much easier to promise the world and deliver nothing.  Do not be tempted into falling into this trap.  Sure you could probably get some short term gains, but it will not take long for word to get around and your good name will be ruined.  Short term gains are not worth sacrificing your integrity over.

Work with the attitude that you are the best.   That everyone else is trying to keep up with you. Establish a trusting bond with your customers and help everyone you can.  Stay focused on achieving your goals through helping others and people (customers) will be drawn to you.  People are looking for leaders they can trust.  They are looking for solutions to their problems.  Provide what they need and you will have profits beyond your imagination.

Tom Shapely is the owner and webmaster of The Professional
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