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How
to Buy Any Product Or Service On
the Internet Completely Risk-Free
By Terry Dean
That title got your attention...didn't it?
I created it with one purpose in mind: to show you
just how important having a money back guarantee on your products or
services are in the online market.
In all advertising, credibility is a Number One
concern. People are afraid to make purchases from you because they don't
know you yet. One of the ways to overcome this is by Using a No-Risk
Guarantee.
Guarantees will increase your response rates by 200%
to 300% on whatever you are selling in most cases. People go through your
letter. Then, they are undecided whether they should buy or not...The
No-Risk guarantee will push them over the edge.
People buy because of emotion, but they will back up
their decision with logic. How many times have you purchased something
saying to yourself, "If I don't like it, then I will be able to return it
for my money back?"
Your guarantee should be listed on everything...Your
sign, your sales letter, your website, your postcards, your magazine ads,
etc. Don't keep it a secret. Shout it from the rooftops!
The Four Parts of a Powerful Guarantee
There are four parts to a powerful guarantee. They
are:
1.) Risk-Free - You must tell your prospects that
your offer is risk-free.
2.) No Questions Asked - You should always state that
you have a no hassle, no questions asked guarantee policy.
3.) Time Period - State how long the guarantee is
for...Always use 60 days or more!
4.) Why? - It is always a good idea to tell them
exactly why you are offering such a good Free bonus Offer and guarantee.
Each of those steps is extremely important and I will
put some guarantees together for you which use ALL 4 elements so you can
see what they look like:
"Try out my product Risk-Free for a FULL year! If at
any time, you are dissatisfied with it or can't make a profit with it,
then simply package it up and mail it back to our office. The moment we
receive it, we will fully refund your money No Questions Asked...Plus, you
get to keep All $575 worth of FREE Bonuses as a thank you.
How Can I offer such a Powerful No-Risk Guarantee?
It's simple really...Once someone gets this product into their hands and
understands it's full potential, I couldn't pry it loose if I used a
crowbar."
"Not only that, but you will also receive our
Complete Better than Risk-Free, Lifetime Guarantee! If at any future time
you decide that this isn't the product for you and that it isn't the
absolute BEST purchase you have ever made, then package it all up and send
it back to me and I will issue you a complete No Hassles, No Questions
Asked Refund. Plus, you get to keep all $1,230 worth of bonuses just for
giving me a chance!
The way I see it is that if My package isn't the best
investment you have ever made, then I don't want to take your money. You
deserve your money back!"
Those are some powerful guarantee examples. These
kinds of guarantees can open the floodgates or orders into your office if
you don't be careful.
Here is a list of words you may want to use in your
guarantees to increase their effect:
·
Unconditional Money-Back Guarantee
·
Life-Time Guarantee
·
No-Risk
·
Risk-Free Trial Offer
·
No Hassles
·
30 Day Trial Offer
·
Cancel at Any Time
·
Double Your Money Back
·
Send No Money
·
Order by Credit Card for 3 Easy Monthly Installments
·
Postdate your check for 30 days from now
Those are some of the words that get people excited
about your guarantee, because they remove the risks of ordering away from
your prospects. A powerful guarantee can mean the success or failure of
any ad campaign, especially for those who are selling on the internet...
Terry Dean, a 5 year veteran of Internet marketing,
will Take You By The Hand and Show You Exact Results of All the Internet
Marketing Techniques he tests and Uses Every Single Month" Click here to
Find Out More:
http://www.netbreakthroughs.com |