The do's and don'ts of Internet Marketing

By Debbie Solomon

It is safe to say that there are very effective ways to
get your business noticed on the Internet. But, do
you really want to waste your time testing various
marketing arenas that just do not work?

So, let's get rid of all the blunders that will waste
your valuable time and start marketing efficiently
and effectively.

DONT's of Internet Marketing

*Don't Bother with Banners.

For one, banners are not novel any longer and customers
screen out what they are use to seeing. In ad terms it's
called "selective perception". Our minds don't have time to
interpret every item we see, so we only look for what's new,
relevant and different. Banners have become so intrusive
they are no longer noticed.In the strange paradox of advertising,
that which tries to get noticed too much, get tuned out
and overlooked.

*Don't waste your time with FFA Links

The only people who even SEE FFA Links are the ones
placing them. Sure it is great to autosubmit to millions of
them in just minutes, but what do you get back?
Tons of Junk Mail! In other words...NOTHING!

*Don't Use Search Engine Submission Services

YES, it is important to be ranked in Search Engines, but the
worthiness of the search engine submission services are
questionable to say the least. And how do you know they
are actually doing it? It takes time to get ranked in Search Engines
as it is, so the guarantee is null and void.

*Don't Fill Your WebSite with JUNK

Sure neon lights catch the eye, but in all actuality, it is
a REAL EYE SORE.

All kinds of banners all over the page just takes away from the real
reason why someone should be there in the first place. Selling a
Product or Service? Than that is what should be on your page.

*Don't Throw Away SPAM

Funny to say, but people who send Spam are all potential customers.
Don't report them or yell at them. Send them Your Offer with a LINK
to your site. Always reply to each and every spam you get....you may
get some very loyal customers this way. Because they send offers,
they are more willing to read them when they receive them.

DO's of Internet Marketing

*DO have a WebSite

Your Website is your LIFE-line. Without it, you will NOT succeed.
It is your calling card. You need to have a business-like product
worthy site that is easy to navigate and Rich in Content.

*DO Rank in Search Engines

It is very important to rank in Search Engines, but it is strongly
advisable that you submit to the Top Engines Manually. Here are the
most important Search Engines to rank in:

http://www.infoseek.com
http://www.altavista.com
http://www.questfinder.com
http://www.excite.com
http://www.google.com
http://www.lycos.com
http://www.hotbot.com
http://www.msn.com
http://www.webcrawler.com
http://www.snap.com
http://www.yahoo.com

* DO Use Keywords and Meta Tags

Meta Tags
Before you get started with anything, you need to create some meta tags
and place the coding into your web site. To learn how and what to do with
meta tags, please visit http://searchenginewatch.com/webmasters/meta.html
It is a great resource full of helpful information.

Keyword Writing

When you write your text for your homepage, try to place a variation of
your keywords throughout the page. You want to place the keywords
as many times as you can, but do it throughout the entire web page
and make sure it sounds professional.

*DO ADVERTISE in E-Zines and Newsletters

It is a known fact that advertising in Ezines and Newsletters is the
most effective way to get the word out. Your AD is sent to
thousands of people who are actually interested in what you
have to offer. Just make sure it is a Targeted Ezine you are advertising
in. These ezines and newsletters are sent directly to the subscribers
mailbox. There are only around 30 ADs per issue on a normal basis,
so people have time to go through them to see what is available to them
on the internet. You can view a large list of Ezines based on Targeted Markets at: http://www.topezineads.com

*DO Get yourself fully licensed and legal

People do not realize the importance of being fully licensed. Don't think
that because you have a website on the internet, that is all you need to
be successful. Being licensed puts your business out there in the marketing world. Your business is put into a ledger and though you
may get tons of sales calls trying to sell you stuff and give your business credit cards, many businesses look at that ledger to seek legitimate businesses to work with.

*DO Accept Credit Cards OnLine

This is about the 100th time I have brought this up. You cannot expect people to buy a product over the internet, without access to buy it right then and there.

This is Mandatory for success. Don't fool yourself into thinking otherwise.
Here is a good company to check out:
http://www.charge.com

*DO offer your visitors something to look forward to.

What do I mean by this? A Freebie, an incentive, a reason
to come back. They may not buy the first time around, give
them the chance. Give them a reason to bookmark your site.
Free giveaways? Free Contest drawings? Use your
imagination and your creativity. It works if you work it.

A book can easily be written with the Do's and Don'ts of Internet
Marketing, but these are the top factors that are involved when
marketing your business on the internet.

This gives you the basic format of what works and what doesn't
and how you should spend your time running your business efficiently.

Please feel free to email me with questions or concerns relating to this article. Your input and suggestions are always welcome.

Debbie Solomon is the creator of the World Renowned
MarketingTrendz Workshop.Author of 2 Business Building
E-Books And also the Owner of the Top Rated OnLine Exchange
Ezine. Visit me at: http://www.marketingtrendz.com
"Subscribe to our FREE Ezine and you will automatically
Enter our Monthly Drawing for a FREE Vacation Getaway for 2
with a choice of 20 destinations to choose from."