"My
Biggest Online Marketing Mistake"
By
Jim
Daniels
Did you ever make a mistake without knowing
it?
As a person who firmly
believes in learning from my mistakes, I've made it one of my goals, every few
months or so, to pause long enough to look back through my endeavors. Not so
much to reminisce, but to consider carefully, the steps I've taken to get where
I am today. When doing so, I carefully analyze every online marketing tool and
method I've tried over the past few years.
Not only does this process
help me to decide the path of my future online marketing, it also allows me to
better assist others. By passing along some of the important decisions I've had
to make, I can help others who may be coming to the same forks in the road, or
simply passing through similar learning curves.
As I think back to my early
days of setting up shop on the internet, (a few years ago) I can recall at least
one very big mistake I made. To this day I see lots of other folks making this
very same mistake. Perhaps you are one of them.
What is this
mistake I am so willing to own up to?
Without a doubt, I
waited too long to start building my web site.
When I started my business I
had no idea how to even begin building a web site. The web authoring programs
you see on the market today were still taking shape. There were a few on the
market, but they were clumsy and difficult to use. For nearly six months I went
on trying to grow my online business without a web site.
I used email marketing
exclusively. Although there weren't nearly as many ezines back in early 1996,
there were enough to survive on. I placed classified after classified and
submitted articles every week in hopes of drumming up exposure.
Oh, sure, it was a good
lesson on the importance of email marketing, but I was really missing the boat.
All I had for a web site was a few free web pages that came with a couple of
reseller programs I had joined. I figured, hey, that will have to do.
After all, I was making
money. More money than I had been making at my regular 9-5 job. But, making
money without a web site of my own was actually both good, AND bad. It was good
because it helped me shed my day job so I could really focus on honing my
internet marketing skills. But it was bad because it clouded my judgement. I
figured hey, who needs a web site if I can make money without one? (How naive I
was!)
Once I decided to make my
living online, I finally smartened up and decided I should have my own site. And
it was THIS decision that turned out to be one of my best. Yeah, I know, those
of you with your own web sites already, are thinking c'mon Jim, THAT was one of
your best decisions? Sounds like a no-brainer to me!
Well, to you, I say look
around. To this day, this decision remains as one of the biggest obstacles for
many would-be cyberpreneurs. Let's face it, there are literally millions of
people settling for free space on someone else's server and calling it their
"online business". Don't get me wrong, there's nothing wrong with
putting up some free pages to drum up some traffic - for YOUR OWN site.
The simple fact is, if you
are at all serious about making enough money in cyberspace to change your
lifestyle, you need your own web site and your own domain - <www.yourcompany.com>.
This is one of the biggest and
best decisions you will ever make for your online business.
Sure, it can be a big
undertaking, and that is exactly what keeps most people from doing it. Just
remember, every great thing you achieve in life and business starts with a
single first step. That step is getting started. Don't make the mistake I made.
I figured, "Hey, I don't have the time or know-how to build a great web
site that gets thousands of visitors a week."
Instead, do what I
did after I smartened up:
Get your own domain name and
put up a decent home page and two or three informative web pages to go with it.
Once you accomplish this goal, add a page or two every week. Before you know it
you'll have a super informative web site consisting of hundreds of web pages -
the kind of site that attracts visitors and in turn, makes sales.
You can start today by
checking to see if the domain name you want is available.
This
URL will help you do that.
Once you settle on a domain
name, reserve it and it's yours forever. Next, get busy building your web site.
For a list of software titles that will aid you with this task,
go
here.
Once you have a few pages
built, get them online! This is the start of your REAL internet presence. You'll
add web pages constantly but the key is to get something up!
Remember, don't make the
same mistake I made and limit your income by waiting too long to get your site
going. Get busy TODAY building a real cyber-home you can be proud of - YOUR OWN
web site!
Oh yeah, and one
more thing... Before you select a host for your site, read our free report on
web hosting --
The Bare Facts...
Best regards, Jim
Daniels
Owner - bizweb2000.com
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Article
by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular
folks profit online. Visit
http://bizweb2000.com
for FREE "how-to" cybermarketing assistance, software, manuals,
web services and more. No time to visit the site? Subscribe to their Free,
weekly BizWeb E-Gazette:
mailto:freegazette@bizweb2000.com
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