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5
Tips For Bringing Traffic To Your Site
For Free Using the Major Search Engines
By Terry Dean
When advertising on the Internet, you will want to
use as many low cost or NO cost advertising sources as possible...That is
the big advantage of the internet over traditional methods of advertising.
Sending out follow-up letters to interested people is FREE...There are
thousands of sites where you can place FREE classified ads.
Many service providers have a section for Free
ads...Placing a Signature File on the bottom of all of your emails and
message boards is Free. Best of all though, Search Engine Advertising is
Free.
Search Engines are misunderstood in a major way...It
is possible to get 100 of 1,000 people a day visiting your site through
the major search engines, but it ISN'T EASY. You CANNOT just go through
and submit your site to 350 search engines using automated software...It
doesn't work that well. You will notice little or no added traffic from
such methods.
In all honestly, there really are only 8 search
engines which people really get traffic from. The other ones are much
smaller and if you go to their sites you may see 1,000,000 hits, but when
you do a search you only see 300 or so hits. This means that everyone has
submitted their sites there, BUT almost no one is using them to do any
searches for anything.
The eight major search engines will produce 95% or
more of your search engine traffic...They are:
Alta Vista ----
http://www.altavista.com
Excite --------
http://www.excite.com
HotBot --------
http://www.hotbot.com
Info Seek -----
http://www.infoseek.com
Lycos ---------
http://www.lycos.com
Open Text -----
http://www.opentext.com
Web Crawler ---
http://www.webcrawler.com
Yahoo ---------
http://www.yahoo.com
The problem is that if you are not listed in the top
20 of a specific search engine under a certain keyword, you have little or
no chance of ever actually being found. There are
millions of people submitting their sites to these search engines and if
you are coming up in the 125,021 place, NO ONE will ever come to your site
through that search engine.
Learning how to submit your site to the search
engines and getting top positions isn't always easy...Think about it...You
have 1,000,000 people trying to make sure they get ahead of you in line.
You have to learn a lot of how to get high listings on the search engines
and just what to do to take advantage of them.
Think about it though...500 hits a day are possible
from search engines...How much would you have to pay to get that kind of
traffic from banner advertising.
The cheapest place I have seen for targeted
advertising lately for banners cost $250 for 40,000 banner viewings. If
you had a banner with a click through ratio of 5% (Which is high) you
would get 2,000 hits for your $250.
So with 500 hits a day or 3500 hits a week, that
would be equal to $437.50 a week in FREE advertising you could get just
for getting extremely high listings on the search engines. Is an extra
$400 profit a week worth taking the time to learn how to get high listings
on search engines? It is to me!
Here are a couple of Quick Tips on Getting High
Listings on Search Engines:
1) Write down every keyword you can think of which
applies to your site that you want to bring targeted traffic in from.
2) Become a Digital Detective. Step two is to go to
some of the major search engines and do a search for your competition. Use
some of the keywords you would use to look for your site.
Visit these sites and write down other keywords you
might not have thought about. Also save some of the pages so you will be
able to look at them later to see what they are doing to get into the top
10 on a certain keyword.
3) Investigate these pages thoroughly...Start trying
to notice what is similar among them. Whatever it is that is similar is
probably what is getting them up on the tops of the search engines.
NOTE: All the Search Engines have different
requirements!
How many times is the keyword being mentioned in each
page? To get high placement you will probably have to create a version of
your site that is different for EVERY ONE of the search engines
separately. This is time consuming, but well worth the cost.
4) Examine the Meta Tags
If you have an html editor, when you look at the html
of the page, you will be able to see it's Meta Tags. They will look
something like this at the top of the page.
<HEAD>
<TITLE>Home Business</TITLE>
<META name="description" content="Everything you wanted to make money in
home business.">
<META name="keywords" content="home business, MLM, network marketing,
money, computers">
</HEAD>
I am NOT telling you to copy theirs...I am telling
you to look and see if they use a keyword 5 times, then you probably
should do that too. See what is similar between each of the top ten pages
in a category. You can learn ALOT this way on how each search engine
works.
5) Begin preparing and submitting your pages after
following the rules that you found out about your keywords. The first
search engine you should start with is Infoseek usually. When you submit
to them you will find they will index your page within minutes so it is
GOOD way to test your pages for rankings.
To help everyone with their submissions, I have
created a Traffic Building e-book which contains the submission forms for
ALL 8 of the major search engines. So, instead of having to go to eight
different places and hunt for the "add url" sections, you can do it all
from:
http://www.bizpromo.com/traffic.exe
Terry Dean, a 5 year veteran of Internet marketing,
will Take You By The Hand and Show You Exact Results of All the Internet
Marketing Techniques he tests and Uses Every Single Month" Click here to
Find Out More:
http://www.netbreakthroughs.com
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