FOLLOWING UP YOUR CUSTOMERS
By Joe Robson.

No, I'm not about to give a lecture on Marketing. But I
have been in Direct Marketing for almost 30 years. So I know
more than many people that the way to substantially improve
your profits is with follow-up sales from your existing
customers. Or as it's commonly called - Back End Sales.

I recently paid over $100 for an item on the Internet.
3 weeks later I still haven't received a follow up. Perhaps
they are too busy dreaming up expensive ways to find more
NEW customers.

And this sorry state of affairs is much more widespread than
some people realize - both on and off-line.

But on the Internet there is ABSOLUTELY NO EXCUSE for not
following up with your customers. Even if you haven't yet
got a second item to sell, you should still keep in touch.

HOW?

With an AUTO RESPONDER. It's cheap. It's simple. It's magic.

1) Send a Thank you email. But make sure you build in plenty
of re-assurance. This reduces the risk of the dreaded
sickness called BUYERS REMORSE, which, if not treated in
time, will lead to the fatal disease known as....
....... GIVE-ME-MY-MONEY-BACK.

2) A week later, send another email asking if they
enjoyed your product. This is the ideal way to obtain
TESTIMONIALS, as well as improving your product and service.

3) Encourage feed-back by inviting questions and
suggestions. You'll be surprised how helpful people can be.

4) DON'T make a nuisance of yourself by overdoing it. But
keep in touch and let your customer know you really CARE.

5) A month later... well I think you get the drift.

If you don't keep in touch with your customers, whether past
present or future, you can guarantee one thing....

Someone else will!
 

Joe Robson is co-author of 'Make Your Words SELL'  with Ken
Evoy.  Joe and Tom Glander own The Newbie Club which is
bulging with unique NET and PC Newbie tutorials and eBooks.
CLICK ON OVER to http://www.newbieclub.com and look at their
very professional Affiliate Program. It's BIG! Joe's
Copywriting site is at http://www.adcopywriting.com