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HootingOwl - A Pay Per Click Search Engine With A Difference
by Harry Pickett and Bill Burdin
HootingOwl is a new kind of search engine that allows
website owners to pay a small fee so their web site appears as the top
listing for a search word or phrase. The Open Directory which is licensed
from Netscape has been incorporated into HootingOwl. This is the same
directory as Altavista, DirectHit, Google and other search engines use and
with over 2,000,000 categorized listings it is a first class resource.
HootingOwl also provides "metasearches" of the web.
Studies have shown that the number one search listing
is clicked on more than 3 times as often as lower listings! If you're
looking for a way to promote your website, product, service or opportunity
to a very targeted online audience, and well within your budget,
HootingOwl is your answer.
In our discussion that follows, when we say "Members"
we are talking about HootingOwl users who have "Reserved" Keywords and
Search Phrases that they have chosen. We'll explain the reason and
procedure of reserving these Keywords and Search Phrases in just a
minute.
* What Can HootingOwl Do For Users?
The HootingOwl search engine will match the subjects
and interests of web surfers and web site owners. Often, users of search
engines perform a search only to be confronted with many totally unrelated
sites. Webmasters often try to submit sites loaded with "phony" keywords
to get listed in all categories or under all popular search words.
Consequently, the users never find the information they
want. This means that many sites never reach their intended audience
because of the "garbage" of many irrelevant sites being listed before
their site is listed. The person searching NEVER finds the best site for
the information they want! The HootingOwl search system resolves this
problem and gives HootingOwl
Members a great advantage to expose their sites to their primary
target audience.
The way we resolve this is a concept called "Pay Per
Click" advertising. While Pay per click advertising is relatively new on
the Net it WORKS and it just got a whole lot BETTER. HootingOwl offers you
the most efficient *Targeting Advantage* on the Internet at the lowest
cost per click. HootingOwl Members can choose up to 5 relevant Keywords or
Search Phrases that, when searched, will bring their listing to the top of
the search list for only a few pennies.
And what separates HootingOwl from other "Pay Per Click" search
engines is that once you secure your keyword, it will "ALWAYS" produce
your listing at NUMBER ONE. You will NEVER be out bid and then see your
ranking slip.
(From this point on when we say "Keyword" this includes
"Keywords" and "Search Phrases.")
* How Does HootingOwl Keep YOUR LISTING "On TOP" Of
The List?
For a very modest fee HootingOwl users can register
Keywords that will help them in driving traffic to their web sites with
our "Pay Per Click" account.
The Keywords registered must be relevant to the web
site and information contained on the page to which it's linked.
When a Keyword is registered, the HootingOwl editorial
staff will review the web site to ensure that the "Pay Per Click" Key Word
or Phrase requested is TRULY relevant to the web site content. Up to five
available Keywords can be claimed in a Members Pay Per Click Account. As long as there is a positive
balance in a users account, the Keywords are secured by the Member for
life.
The cost to open an account for registration of
Keywords is $100.00. The account will be debited by the Click Through Rate
each time someone clicks to the Members Web site. Obviously click through
rates will vary for different keywords.
* How Does HootingOwl Judge YOUR Site for Relevancy
of a Keyword?
HootingOwl has high standards for relevant content on
the site as far as the registered Pay Per Click Keyword is concerned. It
is most important to all users of HootingOwl that searched keywords
provide truly relevant results. Unlike the typical "spider" type of search
engine, all sites are reviewed and approved for relevance by the
HootingOwl editors before the Keyword is given final approval.
Editors will be fair in their evaluation but the
"Active Pay Per Click" Keyword MUST be relevant to the site and not just
registered because it's a popular search term on the Internet.
* What If You Register a Keyword That's NOT
Relevant?
HootingOwl also offers another type of account called
the "Parking Account" and the site review does NOT apply to the "Parking
Account". Any unregistered Keyword can be registered regardless of the
fact that it doesn't link to a web site. If our Members want to "lock up"
keywords for future use and/or to sell, we provide the "Parking Account"
which differs from the "Pay Per Click" account which we discussed
above.
Up to five available Keywords can also be claimed in a
Members Parking Account. They can't be "mixed" with those in a Pay Per
Click account. In other words, the Member can't have 3 "Active Pay Per
Click" Keywords and 2 "Parked" Keywords. Active "Pay Per Click" and
"Parking" accounts are totally separate. Parked Keywords are the Members
for life but must be renewed on an annual basis.
* What If You Want to Sell Or Transfer YOUR
Keyword?
HootingOwl also provides services on the web site,
which enables you to sell your "Active Pay Per Click" and/or "Parked"
Keywords for any price you wish. There is no charge for this service and
HootingOwl doesn't handle the money but simply assist in the Promotion and
Sale when the registered Members wants to sell the Keyword. HootingOwl
also provides the ability for members to transfer any Keyword they have sold to the
buyers account.
* What's In It For YOU?
Reserving Keywords on HootingOwl is an outstanding
method of very low cost advertising and promotion regardless of your
reason for wanting visitors to come to your website. It's the most
economical way you can find to reach a targeted audience. You select
keywords relevant to your site and therefore it becomes a fool-proof and
cost-effective way to get targeted customers and visitors to your
site.
The objective is NOT just to get any visitor to your
site, but to get "interested" visitors. By making sure that all of our Pay
Per Click Keywords are truly relevant to the subject site HootingOwl
assures you a higher quality of potential buyers and interested visitors.
A target specific audience visits because they were looking with a
"specific" Keyword in mind and it fit's with your site's description and
content.
This form of advertising is great for you as a Member
since you only pay a few cents when a specific visitor clicks through to
your site.
"Hot List" of HootingOwl and the Advantage of
Membership:
* A Truly RELEVANT Search Engine that People Will Use
and VALUE
* Keeps YOUR Site At the TOP of the List
* Drive Targeted Traffic To YOUR Site
* Very Low Advertising Cost, only pennies per click for
QUALITY visitors
* Lock Up VALUABLE Keywords for a long as you want
* FIVE Keywords in every Members Account
* Change YOUR Registered Keyword Anytime YOU Want
* Sell, Trade or Transfer YOUR Keywords easily
* PARK Keywords for Future Use or to SELL
* A GREAT Affiliate Program
* PLUS Much More To Come for Members
This is what HootingOwl can offer you. Can you think of
a single truly valid reason not to become a Member today? If you can
please let us know as we KNOW. YOU just won't find a more economical way
to promote your site than as a Member of HootingOwl!
Get Started Now.
To get started just enter your FIRST search term in the
Search Window on the HootingOwl Main Page and see if it is available. Or
Click the "Membership Link". You can start there and LOCK UP the BEST
Keywords and Search Phrases before anyone else does!
http://www.hootingowl.com/index.cfm?u=3086&at=c
HootingOwl Affiliate Program
You can increase your web revenue by linking to Hooting
Owl. When any of your referrals purchase HootingOwl services, we pay you
20% commission. When any HootingOwl affiliate that you introduced refers a
sale we also pay you 10% on their referrals.
Any referred customers are yours for life, you will
always earn commissions on any future purchases or renewals they make.
You are paid commission when any of your direct or
second tier refers the
following purchases from HootingOwl.
Pay Per Click search terms or keywords
New deposits
into established pay per click accounts
Parked search terms or
keywords
Annual renewals of parked search term accounts
Banner
Advertising
Other services as introduced.
For example if you refer a new Pay Per Click or Parking
account you will earn $20.00 If any of your second tier Affiliates refer
an account, you earn $10.00 commission.
You can sign up for FREE and we will provide you with a
collection of links, search boxes and banners to choose from.
http://www.hootingowl.com/index.cfm?u=3086&at=c
"Because we do give a Hoot!"
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