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How To Get Your Site Reviewed
For Free . . . and win customers as you do it !
Author: Harvey Segal
What is the most
vital part of your online business ?
Where should you
spend the most effort ?
It has to be your web
site . . . your shop front to the outside world.
The design and
content of your site is so critical that it's worth
getting outside help and opinions.
Now you could pay a
big fee to a consultant to advise you - but
here's a better idea.
Ask the people who really matter.
Your visitors !
Just add this to your site:
Thanks
for visiting. We'd love to hear your opinion on our site - what did you
like - what don't you like - how can we improve it All your comments will
be welcome
Then sit back and get lots of advice - for Free.
But here is how to get
super added value
from this idea:
1)
Make it as simple as possible for your readers to submit
their comments.
Don't let them have to hunt around for an Email address,
use 'Click here' with a 'mailto' format.
2)
Thank each contributor individually rather than send a
standard automated message. Then you will see how this
invariably leads to further exchanges and new promising contacts.
3) Never lose the opportunity to
promote your business. In your
thank you letter remind the reader - who has already been to
your site - about a particular feature such as a free newsletter.
And now ... here's
how you can multiply your response
dramatically.
4) Some people love to offer their
advice, others need that little
extra inducement such as a free gift.
There are many free
E-books available on the Net.
So just replace that
last line with, for example,
All your
comments will be welcome and as a thank you we will send you for free a
great book about Internet Marketing filled with fascinating tips.
When you want to send the book you just simply say:
"Get your Free gift at www.somewhere.com"
But we can
still improve on that !
As we saw in tip (3) always take the opportunity to promote your
site, so you can say
"Get your Free gift at www.yoursite.com/freegift"
When your reader visits this page, at your own site, he will find
the link to the book but you will have surrounded it with your
best promotions.
And to make certain
he reads them just add "target=new" in the
link to the book: this ensures he is returned to your page.
There's
more ingenious tips in Harvey's FREE book The
SuperTips Book of Internet Marketing
http://www.supertips.com |