Save time and win customers  ... by HIDING your Email address 

Author: Harvey Segal

It is always advisable to welcome questions from visitors to your
web site, so that you can provide a personal touch and establish
a good relationship.

But as your traffic inevitably increases you certainly don't want to be
swamped by Email queries.

Here is what you do - and it brings lots of benefits.

First, you accumulate a list of common questions and set up a
FAQ (frequently asked questions) page.

This is a common solution but at this point most people make the
same mistake - they provide a link from their sales page to the FAQ
page but keep their Email address on the sales page.

The secret is to remove the address and only put it on the FAQ page.

Why ?

This will force your visitor to read the FAQ first, hopefully
eliminating 90% of the questions you would otherwise receive.

But don't just put a series of questions and answers.

·        Take the opportunity to surround every question with
a positive benefit.

·        Introduce additional material that may have been too
much to include on the original page.

·        And finish up with some motivating copy to get your
reader to order.

The result ?

Your reader will have gained by finding answers to questions he
had not thought of and discovering extra benefits offered by
your product.

And you will have fewer messages in your Email box.

See an example of how this is done together  with other great ideas and tips in Harvey's FREE book  The SuperTips Book of Internet Marketing  http://www.supertips.com