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Create Your Own Ezine Traffic Machine
By Terry Dean
How would you like to reach a couple of million
people with your products and services...for FREE?
That is exactly what occurs when you start writing
articles and submitting them to hundreds of ezines. Currently there are
tens of thousands of ezine publishers online and almost all of them have
one thing in common. They are all looking for good content to publish in
their newsletter.
If you have good content (not a sales letter cloaked
as an article), then you can be their savior. You can give them exactly
what they need. Then, they will give you what you need in exchange. They
will give you exposure for your business.
Every article comes with a resource box attached at
the end of it. While your article should not be an effort to promote your
business, your 4 to 6 line resource box should be an outright ad for you
and your business. You are free to advertise your web site, your products,
your services, or any affiliate program that you are a member of.
You may say to me that you are not a writer. Well,
that just doesn't matter. What do you know about your industry? I am sure
there is something you know. The writing style online is not that of
English professors. The best explanation of what is popular in the online
world would be to define it as a "down home" style of writing.
Since the technology we are all using seems so
impersonal, your readers are seeking someone who is real. You can write in
a conversational tone. Below is a quick step-by step system to writing
your first article.
1. Decide on a topic.
You want to choose a hot online topic. What are
people talking about on the news, in discussion boards, and in ezines that
you are receiving. Look at the articles from some of the magazines in your
industry to gauge where people’s interest is at. You want to make sure
that your article is covering a subject people are excited about.
2. Create a Title.
The title will make or break your article. A title
for an article is just as important as a headline for an ad. If your title
doesn’t grab people’s attention they will never read the rest of the
article. If they don’t read the article, they won’t see your resource box.
Write a minimum of 10 - 20 titles and then let your family or friends pick
the most interesting one to use in your article.
3. Write 3 - 5 Major Points.
The key to making your writing easy is dividing up
the content. Through creating these main points you can also establish a
flow to the article. Using a step-by-step system will also help you stay
organized in your mind .
4. Decide on the number of words...probably around
500 for ezine articles.
Most ezines publish shorter articles than what you
see in magazines. The best number to plan for is to create articles that
are around 500 words in length although some ezines may ask for a little
bit longer of articles.
5. Divide up the number of words and create each
section individually.
If you have 5 points, each one only gets 100 words.
Once you add on a short introduction and a short conclusion, then you are
at about 80 - 90 words per section. If you have 3 points, then each
section will have around 150 words plus an introduction and conclusion. It
is easier to get started when you think of it like this. You don’t have to
write 500 words. You need to write 150 words.
6. Create Your Resource Box.
Give your contact info such as your name, email
address, and web site. Then, give one or two benefit phrases, headlines
you could say, along with web site links. You will receive your absolute
best results if the benefit phrases coincide with the article you have
just written.
7. Edit it.
Take a step back after you have written and prepared
your article. Sleep on it. Come back to your article the next day and edit
it. Rephrase sections that you can make better. Do a spell check. It is
amazing what a short rest will do for the creative process.
8. Email it to ezine publishers with a short cover
letter.
Find a large section of ezine publishers with their
name and contact emails. Send it to them with a short personalized cover
paragraph at the top. Personalization is a major key since most ezine
publishers receive hundreds of these emails every day. You need to make
your emails stand out of the crowd...
To find ezine publisher addresses, use databases such
as:
http://www.homeincome.com/search-it/ezine/
Also, pick up the names and email addresses of any
publishers you currently receive mail from.
Terry Dean, a 5 year veteran of Internet marketing,
will Take You By The Hand and Show You Exact Results of All the Internet
Marketing Techniques he tests and Uses Every Single Month" Click here to
Find Out More:
http://www.netbreakthroughs.com |